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Amazon Prime Day Was Bigger Than Ever

Despite a glitch on the first day of e-commerce giant’s Amazon’s (NASDAQ:AMZN) annual Prime Day this year, the company still saw massive success.

At the start of Prime Day on Monday July 16th, the website had a glitch that lasted for hours, where customers saw a page with images of dogs and a screen that read, “SORRY something is wrong on our end.”

Some Amazon users were also unable to log into their accounts, while others were unable to use the search function on the website to browse items.

By Tuesday morning the glitches had been fixed and customers were flocking to buy things.

Catchpoint says the glitch had lasted until roughly 10 p.m. ET on Monday.  Amazon had tweeted late afternoon Monday that it was working to resolve the issue quickly. The company even made fun of the glitch and said, “It wasn’t all a walk in the (dog) park – we had a ruff start – we know some customers were temporarily unable to make purchases.”

An Amazon (NASDAQ:AMZN) spokeswoman said in an email to CNBC Tuesday morning that “Prime Day sales in the US so far are bigger than ever – in fact, in the first ten hours Prime Day grew even faster, year-over-year, than the first ten hours last year.”

Amazon had said 2018’s Prime Day was the ‘biggest shopping event’ in its history.

“Compared to previous years, we’re seeing discounts across a much wider range of categories including fashion, groceries, and supplements,” said Cooper Smith to CNBC, the director of research at Gartner L2.

He added, “There is considerable promotion going towards Amazon’s own private label brands, an area in which Amazon has invested heavily over the past 12 months.”

CNBC reported that the issued stemmed from a breakdown in Amazon’s internal system Sable.

‘We are experiencing failures mostly related to Sable,’ a document had said reportedly.

‘Currently out of capacity for scaling,’ a separate document reportedly noted. ‘Looking at scavenging hardware.’

According to a CNBC report, the situation had even led to an emergency conference call that had around 300 people.

An internal email from Jeff Wilke, CEO of worldwide retail, had said that his team was ‘disappointed’ about what happened, according to CNBC.

‘Tech teams are already working to improve our architecture, and I’m confident we’ll deliver an even better experience next year,’ Wilke stated.

As the outage didn’t last for more than a few hours, it didn’t affect Amazon’s Prime Day sales with much financial impact.

Macy’s poked fun at Amazon (NASDAQ:AMZN) this year when running its “Black Friday in July” promotion that went through this last weekend.

A banner on the Macy’s website had read, “Look what you can get for under $119!” An Amazon Prime membership costs the same amount annually.

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