In news earlier today, Apple Rush Company Inc. (OTC:APRU) received approval from Amazon to sell their all natural sparkling 100% juices on-line. Although Apple Rush products have already been sold on-line already, they have not sold on the largest e-commerce platform, Amazon.
APRU opened up the day at $0.011 a share and is currently up +68.5% on the day, sitting at $0.0177 a share.
Apple Rush Co. has been in the natural beverage industry for over 40 years, and specializes in all-natural sparkling juices. In-line with their all-natural model, they are also involved in the “research and development of premium hemp extracts that contain a broad range of cannabinoids and natural hemp derivatives and other active ingredients such as our exclusive agathos active, kratom, kava, blue lotus, and ginseng.”
Additionally, Apple Rush Co. plans to produce the product in metal cans before the Holiday season, to suit venues that do not allow glass containers inside.
In 2017, retail sales of natural refrigerated food and beverages in the U.S. came in at $7.11 billion for the year, higher than all other ranked natural and organic food types. In recent years, organic and natural products have gained much popularity due to their perceived health benefits.
In a Techcrunch post from July this year, they noted Amazon is responsible for 49% of e-commerce sales in the U.S. Amazon has proved in the past that it is dedicated to providing the best-in-class e-commerce experience and selection to consumers world-wide. With explosive growth and the growing dependency on the Amazon sellers’ market, brands must ensure they utilize Amazon’s potential.