Tech giant Apple has announced that September 12th is when we will all be able to see the company’s newest iPhones and updates to some gadgets.
The event will be at 10:00am Pacific time, on September 12th at the Steve Jobs Theater in Apple Park, Cupertino, California.
The company’s annual event each September offers an introduction to new iPhone models and upgraded gadgets before the inventory hits the shelves.
Many are anticipating that three new iPhone X models will be unveiled. One will be a sequel to the current model with the 5.8-inch OLED display, another will be a larger version with an OLED 6.5-inch display and the third will be a cheaper version with a 6.1-inch LCD screen.
The 6.1-inch model will use aluminum instead of steel casing to keep costs lower, according to a Bloomberg report.
It’s also expected that the new iPhone models will not have the home button in favor of gesture controls and the FaceID facial recognition system for unlocking the phone, such as on the iPhone X.
Various reports have suggested that the event will not only unveil a new line of iPhones, but also a new MacBook Air and updated Mac Mini, as well as upgrades to the iPad and a new Apple Watch.
Analyst Brian White of Monness, Crespi, Hardt told CNBC’s “Power Lunch, “I think these events are becoming more about ‘Planet Apple,’ not just about iPhones.”
“I think we put too much emphasis on the iPhone,” he added.
“While it’s the time of the year that the new iPhones come out, we should get a nice iPad update, a nice Mac update and get a lot better information about what they’re doing in [augmented reality] and [virtual reality],” remarked White.
Paul Meeks, a veteran tech investor, said to CNBC that he is concerned about Apple, because bulls base their arguments on services revenue.
“What happens with [an iPhone sales] lag is you will have a slowdown in the services business, because they are tied at the hip,” Meeks said.
“Of all the FAANGs, the one I am frankly most worried about is Apple,” Meeks said on “Power Lunch.”
The ecosystem “is all based on the number of iPhone users, and we are seeing a slowdown in the iPhone and the whole global smartphone market.”
FAANG is the acronym for the market’s top-performing performing tech stocks, Facebook, Amazon, Apple, Netflix and Alphabet’s Google.
“I would rather buy on a dip, because all these stocks, no matter how well regarded they are, or what I think about them fundamentally long term, will have a bad day. They are just very volatile names,” Meeks also said.