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LaCroix is Sued Over Allegations That the Company Mislabeled its Sparkling Water

Sparkling water company LaCroix has been hit with a lawsuit that alleges the company’s products include non-natural and synthetic compounds.

According to the lawsuit, which was filed in Cook County, Illinois, LaCrois’s products contain ethyl butanoate, limonene, linalool and linalool propionate. Just to get an idea of how bad these chemicals are, Linalool is often found in cockroach insecticide.

The lawsuit, which was brought on by plaintiff Lenora Rice by the law firm Beaumont Costales in Chicago, has also stated that limonene is known to cause kidney toxicity and tumors, while linalool propionate is used to treat cancer.

The lawsuit says, “Thousands of consumers purchase Defendant’s water under the mistaken belief that it conforms with the representations made by Defendant on LaCroix’s packaging and advertisements, i.e., it is ‘all natural’ and/or ‘100% natural.'”

A Popular Science report however has said that limonene is a “naturally occurring chemical” and a “major component of oil extracted from citrus peels.” The publication has said that it is commonly used to give food a lemony flavor and fragrance.

The parent company of LaCroix, National Beverage, has categorically denied all of the allegations. The company stated, “Natural flavors in LaCroix are derived from the natural essence oils from the named fruit used in each of the flavors. There are no sugars or artificial ingredients contained in, nor added to, those extracted flavors.”

The company continued, “All essences contained in LaCroix are certified by our suppliers to be 100% natural. The lawsuit provides no support for its false statements about LaCroix’s ingredients. The United States Food and Drug Administration (FDA) considers “natural” on a food label to be truthful and non-misleading when “nothing artificial or synthetic (including all color additives regardless of source) has been included in or has been added.” All LaCroix product labels include an ingredient statement indicating each product contains carbonated water and natural flavors. National Beverage stands by that ingredient statement and the fact that all the flavor essences in LaCroix are natural.”

“The lawsuit and the companion release that was published this afternoon were false, defamatory and intended to intentionally damage National Beverage and its shareholders. National Beverage will vigorously seek actual and punitive damages among other remedies from everyone involved in the publication of these defamatory falsehoods.”

It was recently that LaCroix reported its first quarter earnings report, revealing that revenue jumped 12.6%. The company reported $1.04 earnings per share for the quarter, hitting the consensus estimate of $1.04. Revenue at $292.59 million during the quarter, compared to analysts’ expectations of $288.40 million.

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