The Pulse Beverage Corporation (OTC:PLSB), an emerging beverage company that offers Natural Cabana® Lemonade/Limeade in 7 great tasting, low-calorie flavors and Natural Cabana® Coconut Water in pineapple and natural flavors, has signed an agreement with Better4U Food and Beverage Inc.
The company has signed an exclusive Manufacturing and Distribution agreement for the Continental United States and Alaska for is Natural Cabana Lemonades, Limeades, Coconut waters with Better4U Food and Beverage Inc.
Better4U Food & Beverage, Inc. is an Arizona based branding, product development, distribution and marketing services company, that is building a versatile portfolio of high quality, competitively priced “Better for You” food and beverage brands through exclusive distribution, licensing, acquisition and development.
According to the company’s press release, the exclusive agreement allows Better4U to manufacture and distribute all Natural Lemonades, Limeades, and Coconut water for all of the United States with the exception of Hawaii.
According to Pulse’s CEO, Robert Yates, the agreement will alleviate the financial burden of paying for manufacturing and associated costs of carrying Inventories and receivables.
The company will participate in the division of profit by receiving 50% of the gross net proceeds, which will be the amount remaining after cost of sales deductions. This arrangement will allow Pulse to substantially reduce its overhead.
According to the company, Pulse has a loyal group of customers who rate its Natural products very high in the taste and low calorie categories.
The company says that the greater financial resources of Better4U Food and Beverage, and a very broad network of Brokers and distributors, should enable wider distribution capabilities.
Separately, the company has also announced the resignation of Parley L. Sheya as a Director and National Sales Manager.