Many Starbucks patrons, especially those who want more protein, just had something to celebrate. A Starbucks coffee drink that is plant-based.
The company is launching Protein Blended Cold Brew in almond and cacao flavors, available now through the fall, while supplies last.
These non-dairy 16-ounce drinks are made from pea and brown-rice protein.
“Plant-based beverages, plant-based proteins are a choice that many consumers are gravitating towards,” said CEO Kevin Johnson at an annual institutional-investor gathering in June.
Three out of five Americans say they want more protein in their diets, according NPD Group, a research firm.
The company’s full announcement on August 14th, reads as follows:
Starting today, Starbucks customers looking for a new way to refuel can find plant-based Starbucks Protein Blended Cold Brew on menus nationwide. The new beverages are offered in Almond and Cacao and are available at participating Starbucks® stores across the U.S and on Mobile Order & Pay while supplies last.
The latest in Starbucks cold beverage line-up, Protein Blended Cold Brew is made with slow-steeped Starbucks Cold Brew, alternative milk and plant-based proteins for a delicious, non-dairy beverage that’s a good source of protein and keeps you going throughout the day. A Grande (16 fluid ounce) beverage is 270 calories or less and $5.95. This beverage is inspired by our customers’ love for Starbucks Cold Brew and a growing interest in plant-based proteins. Starbucks Cold Brew continues to be a favorite since joining the cold coffee menu in 2015 and Starbucks continues to innovate on this platform with additions like Nitro DRAFT Cold Brew, Cold Foam Cold Brew and Protein Blended Cold Brew.
Starbucks baristas craft the beverage by blending Starbucks Cold Brew with Almond milk, plant-based protein, almond butter, Banana Date Fruit Blend and ice. Almond Protein Blended Cold Brew is 270 calories and has 12 grams of plant-based protein.
Starbucks baristas craft the beverage by blending Starbucks Cold Brew with Coconut milk, plant-based protein, cacao powder, Banana Date Fruit Blend and ice. Cacao Protein Blended Cold Brew has 10 grams of plant-based protein.
Ways to Customize
With more than 170,000 ways to customize beverages at Starbucks® stores, customers can create a favorite drink that fits their lifestyle. Here are some #ProTips to customize your Protein Blended Cold Brew (additional cost may apply):
Make the flavor yours: Request a whole banana in place of Banana Date Fruit Blend and adjust the amount of almond butter or cacao powder (or even add a little bit of both!).
Pump up the protein: Add an extra packet of plant-based protein to double the amount in your cup.
More coffee flavor: Add an extra shot or two of Starbucks Espresso Roast.
Enjoy it decaf: Add a shot or two of decaf Starbucks Espresso Roast in place of Starbucks Cold Brew.